← Ideas

Precedent

Research

Hypothesis

Founders and CEOs will pay for a trustworthy coach from the best of the best: citable how great builders thought and decided, usable at the moment of a real decision.

Why it matters

Generic advice is cheap. Rare, sourced founder material isn’t.

How I thought about it

Keep the main thing successful founders. Search finds passages; Ask the board chooses advisors for the situation. Lineage shows who shaped whom. Monetise only where value is hard to get elsewhere.

The work

Product at precedentbase.com. Archive indexed (~466 episodes), Build your Board, Lineage, Themes, profiles. Expanding beyond Senra (e.g. Acquired) parked pending a call. Senra credited as a source; product is Thor’s brand for access.

Where it stands

Research. Live product at precedentbase.com; expanding sources and positioning.